The Attractive Character is the persona you show your audience. Not about looks, but a real story and personality that attracts buyers and lets you build a following anywhere. People who relate to your stories are the ones who buy. This tool builds yours in 4 steps: the four elements, your identity, your six storylines, then the synthesis.
Step 01 — The Four Elements
The Four Elements That Make You Relatable.
A flat persona sells nothing. These four elements turn you into a three-dimensional character people follow. The AC does not have to be you. You can build it on a client's or student's real story. "Create" means zeroing in on a real story, not making one up.
Element 1 · Backstory
Where did you come from? (the origin that makes your result believable)
Element 2 · Parable
A small, memorable story that teaches one point. (teach through stories, not facts)
Element 3 · Character Flaw
What flaw or struggle makes you human? (a perfect facade alienates people)
Element 4 · Polarity
What stand do you take that splits the room? (neutral is boring; draw a line)
✦ Masud's AI Team
Step 02 — The Identity
Pick The Archetype That Genuinely Fits.
Choose the one identity you can build stories around honestly. If you ever struggle to create your AC, come back and re-examine this choice. Pick one.
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If you're new to the niche
Start as the Reporter. It's how Brunson began, becoming the "Larry King" of his space and borrowing status from high-profile guests until he'd earned his own.
✦ Masud's AI Team
Step 03 — The Six Storylines
The Six Stories You'll Tell On Repeat.
These are the recurring story types that bond an audience to your character. Tap the ones you'll use to mark them, then sketch the raw version of each in the box. You can borrow a storyline you don't have yet.
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Loss & Redemption
"I had it all, then ___ hit, I fought back, and it became a blessing."
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Us vs. Them
A rallying cry that splits the room and creates diehard fans.
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Before & After
"First I was ___. Now I'm ___." Often tellable in pictures.
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Amazing Discovery
"Wait til you hear what I just found." Great for webinars.
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Secret Telling
"I've got a secret. To find out, you need to ___." The DCS engine.
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Third-Person Testimonial
Others' wins as social proof. Collect many, use liberally.
Your Raw Stories
Sketch the storylines you picked. Rough is fine, the AI will shape them.
✦ Masud's AI Team
Step 04 — Synthesis
Who You Are When You Show Up.
Last inputs, then the AI ties your elements, identity, and storylines into one coherent Attractive Character you can deploy in emails, posts, and on stage.
Q · Audience
Who is this character speaking to? (the dream customer it should attract)
Q · Product Tie-In
What do you sell? (the backstory must relate to this)
Q · Whose Story
Is this character built on you, or a client/student?
✦ Masud's AI Team
Your Deliverable
Your Attractive Character.
Built from your inputs and the DotCom Secrets AC framework. This is the persona you deploy everywhere you show up.
1 Your Character At A Glance
Shaping your character…
2 The Four Elements, Sharpened
Sharpening your elements…
3 Your Identity In Action
Casting your identity…
4 Your Storyline Arsenal
Writing your storylines…
5 Deploy It This Week
Mapping your rollout…
"People who relate to your stories are the ones who buy."
Impact AI Academy · Attractive Character Framework